As most of you might be aware, the term ‘social media marketing’ denotes the use of social media platform for marketing a business. This particular strategy has attracted millions and millions of business owners today. The reasons for this impact of social media marketing in today’s businesses are many! The primary reason is that it helps the small businesses to reach more and more customers.

Haven’t you started social media marketing for your own business yet? Well, read here to know why you should start it right now…

To increase Your Brand Recognition:

I would say each and everything you do for increasing your business’s visibility matters. In social media, you have a great opportunity to syndicate your contents thus enabling you to increase the business’s visibility. And remember, your social networks are new to your brand! This makes it work! Thus, by using social media platforms you can increase your customer base by making yourself familiar and identifiable among people.

To enhance Your Brand Loyalty:

As per the recent report from ‘Texas Tech University’, it appears that the businesses that are using social media marketing for their own businesses are enjoying higher loyalty rates from their customers. As a conclusion to this report, it has been said that the businesses must use the tools that are offered by social media platform to the maximum in an attempt to connect with the audience. In another study that was published by ‘Convince&Convert’, it was found that around 53% of U.S. citizens who follow businesses in social media exhibit higher loyalty to those businesses.

To increase the Opportunities to Convert:

We can say that every post that is made on the social media platform is a chance for the customers to convert. If you can build a following customer base, then it means that you are accessing new customers when at the same time connecting with your old and recent customers. You are interacting with all these people at the same time. May it be a blog, image, or video, your post is paving a way for your customers to make a visit to your website thus increasing the possibilities for a conversion. Although not all interactions would lead to conversion we can say that all positive interactions increase the probability of conversion.

To increase Your Inbound Traffic:

When it comes to inbound traffic, it’s obvious that your inbound traffic will be very low without social media marketing. It’s because; your inbound traffic will be limited only to the people who are already familiar with your business in addition to the people who are searching for the keywords that fall into your business category. But, your social media page that you create is giving another dimension that would lead back to your website. And, all the contents you share on these pages would create new opportunities for getting new visitors. Remember, you can generate more and more inbound traffic through social media marketing provided that the contents that you share are of high quality.

To decrease Marketing Costs:

As per the report from ‘Hubspot’, around 84% of the marketers have found it easier to generate more traffic. It appears that they have taken as little as six hours to achieve more traffic which is not a great investment for a business. I would say just spending one hour per day in developing your content along with a syndication strategy, would produce good results. Moreover, the paid advertising plans offered by social media platforms are relatively cheaper thereby enabling the small budget business owners to grow quickly and easily. With social media marketing, you don’t have worry about your budget at all!